5-step process

We've observed that the shortest distance between you and your goals runs through telling a great story. But how do you find the right story to tell? Explore below to find out.


5-Steps to Better Stories

Over the last 8 years, we have developed a 5-step methodology that ensures we are aligned with you from the beginning.

  1. Listening.
  2. Story development.
  3. Production.
  4. Post production.
  5. Delivery.

We begin every project by listening to you. Armed with an understanding of your purpose, we work on finding a strong story. At this stage we use a microphone instead of a camera. This helps authentic stories to emerge smoothly, and reduces production costs.

Your first deliverable is what we call a “radio edit,” an audio-only version of the story, complete with music. The first time we gave this to a client, they said “Wow, this sounds like a This American Life piece. We can’t wait to see what it looks like with video.” The radio edit introduces you to the story and allows you to make changes quickly, and far less expensively than if we had shot video.

When we have a story that moves you, we are ready to move the story. We schedule a shoot date and go to work with our camera.

We then present a rough cut, refine it, and deliver it to you for approval. Because you have already approved the radio edit, the rough cut doesn’t land on your desk as a shock.

Using this 5-step approach, we’ve found that projects fly through approvals. By taking extra care to align our vision with yours from the beginning and delivering the edit in stages, we keep production costs low and our clients happy.

The best time to tell your most important story is as soon as possible. Contact us for a free consult and let’s get started.