Visual Contact produced this spot for Sierra Nevada Brewing in just 5 days, from concept to delivery. The ad features voiceover by company founder Ken Grossman, who himself was a bike mechanic before taking up beer brewing. His love of bikes translated into sponsorship of the USA Pro Challenge bike race. This ad aired during race coverage on NBC and NBC Sports Network.
Special thanks to Joe Platzner, the bike maker featured in this spot, who graciously allowed us to film in his garage, where he creates magic. We’d also like to thank Olympia, WA bike maker Corey Thompson, whose bike was perfect to feature in the spot not only because of its great beauty, but because it is free of any branding. Finally, we’d like to thank Jesse Solomon Clark, who composed original music for the piece in record time.